From special coverage to primetime newscasts, GMA News clearly outclassed the competition and is undeniably the viewers' preferred news source in 2010, based on 2010 Mega Manila ratings data from the more widely-recognized Nielsen TV Audience Measurement.
Providing unbiased coverage - from 5 am of May 10 until 12 noon of May 11 - and the most reliable and up to the minute tally of election results from all over the country, the Kapuso Network's election coverage, Eleksyon 2010, posted a 5.1 Individual/People Rating average from May 10 to 11 compared to ABS-CBN's 4.1. Individual/People Ratings measures the number of 'eyeballs' or actual number of people watching.
Based on Household Ratings, Eleksyon 2010 posted 12.3 TV ratings average from May 10 to 11 compared to ABS-CBN's 10. GMA-7's May 10 primetime newscast, 24 Oras Eleksyon 2010, posted 33.7 as against TV Patrol World's 22.3, resulting to a staggering 11.4 margin.
Panata sa Pagbabago - GMA-7's coverage of the inauguration of President Noynoy Aquino and Vice President Jejomar Binay - got a commanding 13.2 % Individual/People Rating as against the 9.6 % of ABS-CBN's Panunumpa sa Bayan. The coverage had the entire GMA News and Public Affairs team fielding no less than 11 remote set-ups for the duration of the coverage.
GMA-7's SONA 2010 coverage was also a ratings winner, posting an 8.6 % People Rating compared to the 5.9% of ABS-CBN's Boses ng Bayan.
GMA Network's flagship primetime newscast 24 Oras - bannered by two of the most credible and most respected names in broadcast news, Mel Tiangco and Mike Enriquez - was clearly the viewers' top primetime news source for 2010. People Ratings show 24 Oras with a 2010 average of 12.9 rating points besting TV Patrol World's 11.5. Audience share for 24 Oras is at 41.4% compared to TV Patrol World's 37.5.
By the last quarter of 2010, despite the changes in the roster of news readers in ABS-CBN's TV Patrol and the launch hype surrounding TV5's Willing Willie, viewers still preferred 24 Oras. People Ratings weekday (Monday to Friday) average for Oct. 26 to Dec. 31, 2010 show 24 Oras with 11.1 rating points, leading TV Patrol World's 9.1, and Willing Willie's 9.5. During the same timeslot it aired alongside 24 Oras, Willing Willie only managed 8.1 rating points (weekday average).
Saksi, bannered by multi-awarded broadcast journalists Arnold Clavio and Vicky Morales, solidified its position as the leading late-night newscast with a 2010 People Ratings average of 4.4 rating points compared to the 2.8 of ABS-CBN's Bandila. Corresponding audience share data show Saksi leaving behind Bandila with 40.5 compared to 30.6, a lead of 9.9.
Bannered by the most credible names in broadcast journalism and backed by the formidable news team that has won both local and international honors, GMA News was - and still is - undeniably the viewing public's most credible and reliable news source.
Providing unbiased coverage - from 5 am of May 10 until 12 noon of May 11 - and the most reliable and up to the minute tally of election results from all over the country, the Kapuso Network's election coverage, Eleksyon 2010, posted a 5.1 Individual/People Rating average from May 10 to 11 compared to ABS-CBN's 4.1. Individual/People Ratings measures the number of 'eyeballs' or actual number of people watching.
Based on Household Ratings, Eleksyon 2010 posted 12.3 TV ratings average from May 10 to 11 compared to ABS-CBN's 10. GMA-7's May 10 primetime newscast, 24 Oras Eleksyon 2010, posted 33.7 as against TV Patrol World's 22.3, resulting to a staggering 11.4 margin.
Panata sa Pagbabago - GMA-7's coverage of the inauguration of President Noynoy Aquino and Vice President Jejomar Binay - got a commanding 13.2 % Individual/People Rating as against the 9.6 % of ABS-CBN's Panunumpa sa Bayan. The coverage had the entire GMA News and Public Affairs team fielding no less than 11 remote set-ups for the duration of the coverage.
GMA-7's SONA 2010 coverage was also a ratings winner, posting an 8.6 % People Rating compared to the 5.9% of ABS-CBN's Boses ng Bayan.
GMA Network's flagship primetime newscast 24 Oras - bannered by two of the most credible and most respected names in broadcast news, Mel Tiangco and Mike Enriquez - was clearly the viewers' top primetime news source for 2010. People Ratings show 24 Oras with a 2010 average of 12.9 rating points besting TV Patrol World's 11.5. Audience share for 24 Oras is at 41.4% compared to TV Patrol World's 37.5.
By the last quarter of 2010, despite the changes in the roster of news readers in ABS-CBN's TV Patrol and the launch hype surrounding TV5's Willing Willie, viewers still preferred 24 Oras. People Ratings weekday (Monday to Friday) average for Oct. 26 to Dec. 31, 2010 show 24 Oras with 11.1 rating points, leading TV Patrol World's 9.1, and Willing Willie's 9.5. During the same timeslot it aired alongside 24 Oras, Willing Willie only managed 8.1 rating points (weekday average).
Saksi, bannered by multi-awarded broadcast journalists Arnold Clavio and Vicky Morales, solidified its position as the leading late-night newscast with a 2010 People Ratings average of 4.4 rating points compared to the 2.8 of ABS-CBN's Bandila. Corresponding audience share data show Saksi leaving behind Bandila with 40.5 compared to 30.6, a lead of 9.9.
Bannered by the most credible names in broadcast journalism and backed by the formidable news team that has won both local and international honors, GMA News was - and still is - undeniably the viewing public's most credible and reliable news source.
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