If you head to Sephora and can't find your fave Kim Kardashian perfume, it isn't because the scent sold out. It's because our girl Kim K. has royally peeved the beauty chain's execs.
Kim, along with her perfume manufacturer Lighthouse Beauty, signed an exclusive contract with Sephora. Now that the deal is near its end, Kim & Co. have shopped her scent with Macy's and Target—without offering Sephora a first right of refusal.
Execs at Sephora are so disappointed that they're planning on pulling her scent from stores and have already canceled several of her upcoming appearances. There's no word yet on when this will all happen, but you might keep an eye out for Kim at a Target near you.
Expanding to mass market retailers makes sense for Kim, but is this a case of biting the hand that feeds you? Couldn't they have come up with a compromise?
No comments:
Post a Comment