Wednesday, October 15, 2008

September NUTAM Ratings: "The Singing Bee" Season 1 Ends on High Note, "Wowowee" Reigns Supreme on Daytime Race

Cesar Montano's The Singing Bee ends its season 1 with a bang. According to the September NUTAM Ratings from AGB Nielsen Media Research Philippines, the karaoke game show garnered a total of 35.2% putting Dyesebel on second place with 33.5% over-all rating for the month of September.

For the weekday daytime programs, Wowowee once again asserted its dominance. Bolstered by a 23%, Willie Revillame's noontime variety show claimed the No. 1 spot over El Cuerpo Del Deseo's 21 percent while GMA-7's afternoon soaps Gaano Kadalas Ang Minsan and Una Kang Naging Akin still lurked inside the Magic 5 circle. The two shows garnered 19.5 and 18.8 percent to claim the third and fourth spots, respectively.

The square-off between Mexican fighter Juan Manuel Marquez and Joel Casamayor held last September 14 (Manila time) notched the No. 1 slot for the Top Weekend Programs, daytime category. Dubbed as The Challenge, the boxing special accumulated a rating of 23.4 percent to top Wowowee's 22.7 showing.

Pinoy Dream Academy's Grand Finale achieved a whopping 40.4 percent to own the primetime division for the entire weekend.

Here are the Top 10 weekday and weekend programs for the month of September 2008 based on a survey conducted by AGB Nielsen among NUTAM households:

Top Weekday Programs (Daytime)
Wowowee (ABS-CBN) - 23.%
El Cuerpo Del Deseo (ABS-CBN) - 21%
Gaano Kadalas Ang Minsan (GMA-7) - 19.5%
Una Kang Naging Akin (GMA-7) - 18.8%
Pilipinas Game KNB? (ABS-CBN) - 18.5%
Ligaw Na Bulaklak (ABS-CBN) - 18.3%
Eat Bulaga! (GMA-7) - 17.8%
Daisy Siete (GMA-7) - 16.7%
Marimar (GMA-7) - 16.4%
Las Tontas (ABS-CBN) - 12.7%

Top Weekday Programs (Primetime)
The Singing Bee (ABS-CBN) - 35.2%
Dyesebel (GMA-7) - 33.5%
TV Patrol World (ABS-CBN) - 33%
Dyosa (ABS-CBN) - 32.9%
I Love Betty La Fea (ABS-CBN) - 31.9%
Codename: Asero (GMA-7) - 31.4%
My Girl (ABS-CBN) - 30.6%
Iisa Pa Lamang (ABS-CBN) - 29.6%
24 Oras (GMA-7) - 25.8%
Ako Si Kim Samsoon (GMA-7) - 25.3%

Top Weekend Programs (Daytime)
The Challenge: Casamayor Vs. Marquez** (ABS-CBN) - 23.4%
Wowowee (ABS-CBN) - 22.7%
ASAP '08 (ABS-CBN) - 19.5%
Eat Bulaga! (GMA-7) - 17.6%
Dragon Ball Z (GMA-7) - 17.4%
Diaz Vs. Katsidis: No Retreat No Surrender** (ABS-CBN) - 17.3%
Cinema FPJ: Da King On ABS-CBN (ABS-CBN) - 16.4%
Wish Ko Lang! (GMA-7) - 15.2%
SOP (GMA-7) - 14.7%
Pilipinas Game KNB? (ABS-CBN) - 13.9%

Top Weekend Programs (Primetime)
Pinoy Dream Academy Season II Grand Dream Nights** (ABS-CBN) - 40.4%
Pinoy Dream Academy Season II Dream Bigayan Concert** (ABS-CBN) - 31.6%
Pinoy Dream Academy Little Dreamers (ABS-CBN) - 30.5%
Goin' Bulilit (ABS-CBN) - 29.6%
A Bettyful Life: The Making Of I Love Betty La Fea** (ABS-CBN) - 29.1%
Komiks Presents Varga (ABS-CBN) - 28.5%
Rated K (ABS-CBN) - 26.0%
Bitoy's Funniest Videos Yari Ka! (GMA-7) - 25.5 %
Maalaala Mo Kaya (ABS-CBN) - 24.6%
Kap's Amazing Stories (GMA-7) - 24.1%
**Special

Source: AGB Nielsen Media Research, Philippines thru PEP

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Mildred Patricia Baena