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The message was said to be coming from GMA Films President Anette Gozon which says, "GMA Films P35 million budget cruise comedy I.T.A.LY. grosses a phenomenal P17 million on its 1st day of showing. The opening day gross surpassed GMA Films’ expectation.
“Even surpassing the P14 million opening day gross of Star Cinema/Viva Films’ A Very Special Love. We are now at the top with the future really bright for GMA.”
This text message is in conflict with another report from a reliable source that the movie only produced P281,000 as of 3pm on its opening day on September 17.
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