ABS-CBN’s The Filipino Channel (TFC), the largest 24/7 in-language television network serving Filipinos all over the world, has just launched simultaneously in all regions where TFC is carried its 2011 station identity with the theme "Tayo ang TFC" - a first in its 17-year history.
Tayo Ang TFC (We Are TFC) kicked off this afternoon on ASAP Rocks in the Philippines and on TFC in the U.S., Canada, Europe, Middle East, Asia-Pacific, Japan and Australia. Lending his voice to the new SID’s theme song, Tayo Ang TFC, is world-renowned singer Jed Madela, 2005 Senior Grand Champion Performer of the World at the prestigious World Championship of the Performing Arts (WCOPA) in Burbank, California.
The campaign highlights the common ground that TFC shares with Filipinos who migrated to other countries. It mirrors their life stories and experiences from the homeland to their struggles and achievements in their adopted land. It shows how TFC has become part and parcel of the Filipinos’ lives overseas – bringing joy, pride, a sense of home and family.
Tayo Ang TFC (We Are TFC) kicked off this afternoon on ASAP Rocks in the Philippines and on TFC in the U.S., Canada, Europe, Middle East, Asia-Pacific, Japan and Australia. Lending his voice to the new SID’s theme song, Tayo Ang TFC, is world-renowned singer Jed Madela, 2005 Senior Grand Champion Performer of the World at the prestigious World Championship of the Performing Arts (WCOPA) in Burbank, California.
The campaign highlights the common ground that TFC shares with Filipinos who migrated to other countries. It mirrors their life stories and experiences from the homeland to their struggles and achievements in their adopted land. It shows how TFC has become part and parcel of the Filipinos’ lives overseas – bringing joy, pride, a sense of home and family.
Watch TFC "Tayo ang TFC" 2011 Station ID here:
Following the global launch of the Tayo Ang TFC SID today, the campaign will go multimedia, with expansive visibility on-air, online, on-print and on ground.
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