Tuesday, May 20, 2008

SARAH GERONIMO "Touched" by BELO Essentials

Pop Star Princess Sarah Geronimo joins local divas Regine Velasquez and Zsa Zsa Padilla and TV host Lucy Torres in the Belo Essentials family as she becomes the newest endorser of the said beauty product brand.

In the media junket for the said endorsement last night, May 19, at the Dolce bar on Tomas Morato, Quezon City, Sarah was welcomed by Dr. Vicki Belo and children Crystal Henares, who is the general manager of Belo Essentials, and Quark Henares, a filmmaker.

Crystal said that they chose Sarah to represent their products because, "
Belo Essentials stand for quality and if there's one useful beautiful person that stands for all these beauty, it will be Sarah. So we thought that she would be the perfect fit for our endorser. We're really happy to invite her and to be part of the family right now."

Aside from this, their group also though that it's time for Sarah to endorse beauty products such as Belo Essentials. Sarah was first seen by the public when she was just 14 years old when she joined and won in the singing talent search program called Star For A Night (2003)

Crystal told the media, "Well, I think this is the perfect time also for Sarah because it's moving on to the next stage of her career. She's becoming a lady, she's turning 20 years old this year. So Belo Essentials just wants a hand to hold her through that stage. But she can also, you know, develop some qualities that our previous endorsers have so we'll some beauty secrets with her."

Sarah, on the other hand, said that she could not believe that Belo Essentials wanted her to be one of its endorsers.

"Talagang na-surprise ako," said Sarah, "kasi alam ko po na maraming pong mas deserving diyan na maging Belo endorser, at ako pa po yung napili ni Dr. Vicki Belo. Talagang flattered po ako nang very, very happy."

The 19-year-old singer also added,
"Honestly po, nakadagdag po ito sa self-esteem ko. Talagang na-surprise po ako nang nalaman ko ito na kinuha po ako as Belo endorser."


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Mildred Patricia Baena